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| 01 | | [Google to unveil its own phone by next year] | | Popular search engine major Google is hoping to launch a mobile phone by early next year that will allows users to surf the internet on the move.
According to the Telegraph, the company hopes that its "GPhone" will be as popular as the Apple iPhone which was launched in the United States in June.
Google services, such as its search engine, e-mail and interactive maps, will be loaded on to the phone. It is thought Google will derive its revenue from the lucrative mobile advertising market.
Eric Schmidt, Google`s CEO, was quoted by the paper as saying recently that mobile phone adverts are "twice as profitable or more than non-mobile phone ads because they are more personal". Research a telecoms analyst; forecast that the market for mobile advertising will be worth more than $5.4 billion a year by 2011. | | | 02 | | [Google developing search tool for mobile content] | | Google Inc. is developing a new search tool for cell phones that will allow users to find and purchase mobile content, including ring tones and games, according to a published report.
Google has been working for months with content providers such as "large entertainment companies and smaller mobile-media aggregators" to make their material available through a mobile search, The Wall Street Journal reported yesterday, citing people familiar with the matter.
In an e-mail to Computerworld, a Google spokesman said the company doesn`t comment on market rumor or speculation.
According to the Journal, mobile users would go to Google to search for content, such as a particular ring tone and would be provided with links to providers where the ring tone could be purchased. Eventually, the Journal said, Google would charge companies for "high placement in the search results."
Google is also looking at including a social-networking piece that would let users of its e-mail service, called Gmail, exchange content, according to the Journal. However, the project has been hampered by a number or technical glitches, the newspaper said.
Analysts were mixed on whether Google would succeed in such a venture.
"Google is biting off a lot in developing a search tool for mobile content, but it`s a meal they know, and I`d bet on them to succeed," said Kathy Sharpe, CEO of Sharpe Partners, a New York marketing and consulting firm. "It`s when they get into the commerce arena where they`ve been less successful, where problems will hit."
Sharpe said it`s not clear how Google will partner or compete with the telecommunications companies.
"This is another example of Google stretching out beyond the world of search, even beyond their stated mission of `organizing all the information in the world,` and this time, it`s into a high-stakes, complicated commerce arena where nobody wants to give an inch. It will be interesting," Sharpe said.
Jack Gold, principal analyst at J. Gold Associates in Northboro, Mass., said, "Given that Google wants to be the New Age media giant of the world, it needs to move toward mobile devices, since in sheer numbers, the market will be massive -- translated as, `substantial revenue opportunity for the right engine.`"
However, Gold said he`s not so sure that ring tones and media is the way to go. In the longer term, he said, Google wants to be the mobile commerce engine for a host of features. Searching for something on a cell phone is currently a frustrating experience when compared with searching on a PC with a broadband hookup, so a good search engine designed for the smaller screens, relatively slow speeds and access methods of cell phones is imperative, he said.
"[Google] is starting with ring tones and media because that is fairly well understood, and there is a market for it," Gold said. "Long term, why couldn`t I use Google to buy theater tickets or make dinner reservations?"
Ken Dulaney, an analyst at Gartner Inc. in Stamford, Conn., said search on a small device is "problematic."
"Ask yourself why when WAP [Wireless Application Protocol] browsing and SMS [Short Messaging Service] started some 10 or more years ago, SMS won and WAP browsing went nowhere," Dulaney said. "Sure it`s better today, but we should have seen some movement. What is a better approach is to alert users of important things by e-mail with an embedded URL and then let them browse."
He added that if Google plans a mobile portal, it would be better than the offerings from mobile operators.
"Just as Apple has circumvented the operator, others like Google will too. And that`s a good thing. The mobile operators just don`t do a good job," Dulaney said. | | | 03 | | [iPhone spurs mobile development renaissance] | | I wish I could have peppered my iPhone review with phrases like ¡°at present,¡± ¡°initially,¡± or ¡°for the time being.¡± But Apple doesn¡¯t work that way. If I could be confident that Apple would address the major shortcomings that I saw in iPhone, like the absence of programmability and the lack of access to even a sandboxed portion of the device¡¯s file system, I¡¯d have given the device a thumbs-up for its platform potential alone.
Instead, I had to evaluate iPhone as it is -- for the technology, policies and message that Apple and AT&T are selling today. With that in mind, I judged it to be no match for BlackBerry, Treo, Windows Mobile and Symbian devices, all of which do what business needs, are programmable, are expandable, can be purchased from multiple wireless operators (at discounts), are offered with data-only and voice-only plans, have replaceable batteries, and also have very nice media players.
I¡¯m glad that iPhone is waking so many people up to the potential of professional mobile devices. I urge people who are looking at iPhone to spend an equal amount of time ogling alternatives, because once you get above $200, it¡¯s easy to find handsets with displays and media players that rival iPhone¡¯s and which also deliver the kinds of serious features that benefit professional users. Take your newfound mobile enthusiasm shopping.
If you¡¯re jazzed about creating iPhone-friendly Web apps, spread the love -- there are lots of mobile handset users equipped with full browsers capable of running interactive sites. Make your apps mobile-friendly. It doesn¡¯t take much effort. Non-iPhones can support ¡°iPhone apps¡± with little or no modification. As long as sites avoid using the non-standard Canvas tag, apps written for iPhone usually just work on other devices. I encourage iPhone Web app/site developers to test their sites and applications on at least one non-iPhone mobile device. The native iPhone look and feel, with the exception of gestures and the on-screen keyboard, is being reproduced in CSS and vanilla JavaScript by the people who attended the successful iPhoneDevCamp in early July. Check in on the iPhoneWebDev Google Groups site to join in the discussion.
What you¡¯ll find at iPhoneWebDev doesn¡¯t turn a random smart phone into an iPhone clone; that¡¯s not the point of cross-platform mobile DHTML development, or at least it shouldn¡¯t be. But the iPhone look and feel promises to bring some good taste and common sense to sites that target mobile browsers, and with luck, it will spur Web developers to finally recognize that 1024 by 768 is not a global standard. That¡¯s lazy design and lazy coding. Make your site mobile-friendly, if you haven¡¯t already. If it takes iPhone to motivate you to make that happen, then go buy some and pass them out to your development team.
Don¡¯t forget that practically everything except iPhone gives developers the ability to store, upload, and download data using its internal file system and to save Web pages for offline viewing. Right now, iPhone only allows you to persist files and documents as attachments to e-mail, but I recommend adding a ¡°mail this to me¡± option for Web sites and documents that you format for mobile use.
If you¡¯re bored with your smart phone, PDA, or ¡°superphone,¡± that¡¯s your fault. The iPhone craze should get a lot of mobile professionals exploring their devices, and the massive libraries of downloadable third-party software. Don¡¯t forget to include MIDP (mobile information device profile) Java apps when you go looking for software for your phone, because they tend to run just about anywhere.
iPhone¡¯s great, but if you paid more than about $200 for a mobile device, chances are high that your handset can do what iPhone does, or can be taught to do it with the help of some third-party apps. | |
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